Big Corporations Defend Their Mark

Furthest from the attention span of a busy business owner mind is the possible trademark infringement of a business or product name. Why would a big corporation even consider targeting a tiny, local operation?

Diane Kovach's home business, "Pampered Bunz" sold cloth diapers and while she began the process of registering the name, Procter & Gamble took notice. As reported by Patriot News, "I got sick to my stomach, honestly," the Palmyra-area resident said. "I never anticipated my name being a problem with a bigger company. I never in a million years would have anticipated something like that." Now Kovach is stuck with the option of rebranding her business or taking on the giant while spending a load of cash in legal fees.

No matter the size of your business, you run the risk of trademark infringement each time you name a product, service, and your company. Big companies will do whatever is necessary to protect their brand and trademarks. With an ever-growing number of trade names, it critical to take the necessary steps to reduce your risk of trademark infringement.