Nobody's Fool

Phineas Taylor Barnum, the founder of the Ringling Bros. and Barnum & Bailey Circus is often credited with the phrase "There's a sucker born every minute." Barnum was the quintessential entrepreneur, operating multiple businesses including a store, auction business and even dabbling in real estate.

His business acumen was less a result of tricking customers and more of understanding how to build a loyal fan base in an intensely competitive market. In fact, P.T. Barnum never uttered the famous "sucker born" quote. It was merely a smear tactic of his jealous competitors. Any business owner in today's market would benefit from using Barnum's focus to constantly "wow" customers and create a loyal following. There is no better time to focus on customer loyalty than customer loyalty month. Don't be an April fool.