Business is all about relationships. Your small business can't exist alone on an island but in partnership with others. Forming joint ventures and strategic alliances are a necessity today. According to Booz Allen Hamilton, over 20% of the revenue generated from the top 2,000 U.S. and European companies comes from alliances. No business of any size can afford to ignore the rewards of joint venturing. Don't rush into a joint venture without understanding the key concepts of strategic alliances and partnership ventures. Poorly executed and badly planned joint ventures are doomed from the start. Learn the secrets of joint venturing. 4 Secrets of Successful Joint Ventures.