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Darrell's Small Business Info Blog

By Darrell Zahorsky, About.com Guide to Small Business Info since 2002

Low-Budget High-Impact Marketing Plan

Tuesday November 21, 2006
The secret to creating a high-impact marketing plan is to optimize your limited budget. One such tactic is to make yourself news worthy. A mention of your company in the right media can help deliver your marketing message in a low cost manner. My local plumber has mastered the art of self-promotion. When a child's red wagon was stolen, "Pete The Plumber" showed up in his Super-Hero painted van to bring a brand new wagon to the child. It was a good deed; resulting in plenty of media talk. Learn more Low-Budget High-Impact Marketing Plans.

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