A tagline helps define your brand and can make your small business stand out in an over-advertised society. TaglineGuru's president, Eric Swartz lists some losing and winning taglines. Bad taglines leave you wondering...what was that company thinking of? The tagline hall of shame includes: Eat Jimmy Dean....Jimmy Dean, Is That a Playtex Under There?...Playtex, We Put People in Front of Cars...Stillwell Ford. Swartz had 100 leading advertising, marketing, and branding professionals rank over 300 submitted nominations. The top winners since 1948 (since the advent of TV) are all memorable. The Top 10 Taglines 1. Got milk? (1993) California Milk Processor Board 2. Don’t leave home without it. (1975) American Express 3. Just do it. (1988) Nike 4. Where’s the beef? (1984) Wendy’s 5. You’re in good hands with Allstate. (1956) Allstate Insurance 6. Think different. (1998) Apple Computer 7. We try harder. (1962) Avis 8. Tastes great, less filling. (1974) Miller Lite 9. Melts in your mouth, not in your hands. (1954) M&M Candies 10. Takes a licking and keeps on ticking. (1956) Timex How does your tagline help you stand out? In an attention-starved society most businesses miss the point. They believe if they work hard and do a good job, customers will come. Their marketing communications are all the same. Discover how to position your business in "The Forgotten Business Lesson."