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Darrell's Small Business Info Blog

By Darrell Zahorsky, About.com Guide to Small Business Info since 2002

NBC's The Apprentice 3: Sales Trait of Tenacity Scores Win for Magna

Saturday March 12, 2005
The Apprentice 3" candidates learned a valuable selling lesson as Tana from team Magna applied her skills to the task. This week's team members were required to raise money for the Elizabeth Glaser Pediatric AIDS Foundation using music artists auctions. Tana started negotiating with a small request and kept adding value for a big close. Magna reigned supreme in the end raising almost double the money.
Small Business Lesson:
Tana knew the selling only stops when the customer is closed often and upsold. By using the sales trait of tenacity, Tana continued to upsell the music artists to match their egos and stand out above the crowd. Artist Moby, agreed to a one week tour for the highest bidder including the opportunity to play on stage. Apply the sales trait of tenacity to your small business. Discover the "Top Five Traits You Gotta Have to Sell."

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