NBC's The Apprentice 3: Teams Use Power of Promotional Marketing

This week's episode of The Apprentice 3 had each team receive $75,000 to create and execute a marketing campaign for Nescafé Taster's Choice coffee. Nescafé executives judged the winners based on the biggest buzz generated. Team Net Worth (Street Smarts) developed a patriotic themed giveaway of $10,000. Team Magna (Book Smarts) launched an iPod giveaway with balloons and a mime. When the final judging was completed, Net Worth stood victorious and were rewarded with a helicopter ride over NYC.

Small Business Lesson: Both teams employed promotional marketing tactics such as sampling and contest giveaways to reach their target market. Promotional marketing need not be expensive. One of Mrs. Field's Cookies secrets to success was free cookie giveaways. Apply promotional marketing to your small business and experience a sales boost. Before you start a promotional marketing campaign for your small business, take the time to learn more on "Creating Powerful Promotional Marketing."