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Darrell's Small Business Info Blog

By Darrell Zahorsky, About.com Guide to Small Business Info since 2002

Oprah & Ellen Spark Audience Giveaway Frenzy

Wednesday November 24, 2004
This week Oprah surprised audience members of the eighth annual "Favorite Things" show by showering them with gifts including a washer-dryer set and a widescreen TV. Not to be out done by her talk show competition, "The Ellen DeGeneres Show" today was dedicated to America’s soldiers and Ellen gave audience members a choice between a Mexican or Alaskan cruise holiday. Even though the value of talk show giveaways can run into the millions of dollars, network executives know the payback in ratings and buzz is worth the expense.

For your small business a luxury trip or TV giveaway is unneccessary. A simple contest promotion can boost sales. Learn how "Coupons, Contests & Samples Drive Sales."

Comments

January 6, 2009 at 6:05 pm
(1) Glee Nett says:

There are many of us wom cannot afford to be a member in your audience.

Have you ever considered your giveaways to those of us loyal fans who watch everyday, yet cannot afford to be in your audience?

How about the number of available seatings in your studio as being the #’s for home guests to be given your audience gifts? We should be of your consideration also.

Thank you

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