The Apprentice 2: Email Marketing Produces Big Win for Team Mosaic

The contestants assigned task from Donald Trump, was to focus on opening a bridal store and running a one-day special sales event. Sandy was the ace-in-the-hole being a bridal shop owner. Team Mosaic, led by Kelly began the marketing process early with a promotional email to 23,000 soon-to-be brides. Team Apex pulled together a last minute marketing promotion of handing out flyers at Penn Station. On opening day Team Mosaic has over 40 prospects lined outside the store while Apex found their marketing produced only 2 customers. Mosaic won hands down and was given $50,000 in merchandise from Graff Jewelers.

Small Business Lesson: As Team Mosaic learned; email marketing still works. From the daily onslaught of email spam and newsletters filling inboxes, you would think that email marketing is losing its punch. Email marketing is not dead, but a thriving medium for business today. Discover "The 'Magic Box' Email Marketing Campaign."