7 Sure-Fire Ways to Build Your Referral Business

Your closing ratio for non-qualified leads is 10% versus a 60% close ratio with referred leads, according to world-renowned sales trainer Tom Hopkins, author of "Sales Prospecting for Dummies."

If the prospect of building the referral end of your business is so enticing, why do so few businesses do it? Because they use the wrong approach in building referrals and have limited success. To ensure your referral business is on track, use the "7 Sure-Fire Ways to Build Your Referral Business."