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Feature Article: Customer Data Mining for Gold

From Darrell Zahorsky, About.com GuideAugust 29, 2004

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Do you know where your top 20% of customers live? Do you know whether you get more customers from your website or trade show exhibits? Do you know which customers are spending twice as much as your average client? These are just a few of many profit-generating answers you can gain from using "Customer Data Mining for Gold."
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