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Darrell's Small Business Info Blog

By Darrell Zahorsky, About.com Guide to Small Business Info since 2002

Apply Guerilla Marketing to Your Marketing Plan

Wednesday July 14, 2004
Guerilla marketing uses creative, low-cost tactics to deliver high impact results. One such tactic is to make your small business news worthy. A mention of your company in the right media can help deliver your marketing message in a low cost manner. My local plumber has mastered the art of self-promotion. When a child's red wagon was stolen, "Pete The Plumber" showed up in his Super-Hero painted van to bring a brand new wagon to the child. It was a good deed; resulting in plenty of media talk. Learn more guerilla tactics in "Low-Budget High-Impact Marketing Plan."

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