Apply Guerilla Marketing to Your Marketing Plan
Wednesday July 14, 2004
Guerilla marketing uses creative, low-cost tactics to deliver high impact results. One such tactic is to make your small business news worthy. A mention of your company in the right media can help deliver your marketing message in a low cost manner. My local plumber has mastered the art of self-promotion. When a child's red wagon was stolen, "Pete The Plumber" showed up in his Super-Hero painted van to bring a brand new wagon to the child. It was a good deed; resulting in plenty of media talk. Learn more guerilla tactics in "Low-Budget High-Impact Marketing Plan."


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