Behavioral Science Unlocks the Key to Perfect Customer Service

It would seem that nothing new has developed from the field of customer service until you know the work of Professor Richard B. Chase and Associate Professor Sriram Dasu at USC's Marshall School of Business. Professor's Chase & Dasu have applied the field of behavioral science to customer service. They have developed five principles that are simple but profound. The insight gleamed from these principles will leave an impact on customer service for many small businesses when applied. Read "Science Reveals Customer Service Secrets."