Feature Article: Franchise Opportunity of a Lifetime?

The ad headlines from various franchisors scream with hype. "Money making franchise opportunity of the century." "A 150 billion dollar business." "Big money in your spare time." Every franchise company tries to gain your attention in the competitive 900 billion dollar U.S. franchise industry. However, not all franchises are alike. How do you know if you're getting the "Franchise Opportunity of a Lifetime?"