Testosterone-Free Marketing: Secrets Why ‘Old Boys’ Marketing Doesn’t Work for Women

Denise Michaels, “The Marketing Maven” expresses how women can win the business marketing game with an emphasis on relationships. "Men consider marketing differently than women do. Many marketing books sport either infantry-division camouflage on the cover or war and sports analogies throughout. Scorched earth, damn the torpedoes marketing makes many women very uncomfortable." says Michaels. Read "Testosterone-Free Marketing: Secrets Why ‘Old Boys’ Marketing Doesn’t Work for Women".