Are You Googling It?

Imagine an advertising world where customers looking for your product or service are matched with your small business. No paying for wasted ad impressions. You only reach consumers interested in your product category. This may have been the dream of businesses and advertisers 10 years ago, but today it's reality.

With the paid ads from Google and highly targeted websites on About.com, small business has an incredible opportunity. Every single article that is published here is matched with a specific ad. So if someone is reading about small business insurance fraud, ads match that target. USA Today's reporter, Jefferson Graham, tells a tale of how companies such as, Corrugated Metals spend $40,000 a year in a major business guide to gain 5 new accounts. On Google ads they spend $2,400 a year to net 16 to 20 new accounts a month. Read "For Google, many retailers eagerly jump through hoops."

If you are interested in learning more, visit: Why Should I Advertise On About? and checkout Google Advertising.