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Darrell Zahorsky
Darrell's Small Business Info Blog

By Darrell Zahorsky, About.com Guide to Small Business Info

Time To Find To New Customers?

Wednesday October 8, 2003
Sometimes to get your business out of a period of stagnant sales, requires a look at your sales strategy. Opening up a new market can mean the difference between sales success & bankruptcy. For a view on devising a sales strategy, read: Sales Strategy Creates a Competitive Advantage.

Are you unsure of who to target for a new sales channel? Consider Fortune's recent:America's Fastest-Growing Small Companies. Targeting fast growing companies can lead to quick sales cycles and more sales revenue. The top 100 list includes over 30% of banking companies riding the hot mortgage industry. This industry will soon cool off. Focus your prospects on areas like health and pharmaceuticals which will not slow anytime soon due to the aging baby boomer market.

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