Deep & Narrow

Yesterday's feature article, "The Forgotten Sesame Street Business Lesson" states, small business success comes from being focused. The power of the sun is magnified into an intense beam of light by laser. When your business is focused in one area, your odds of success grow exponentially. It is far better to concentrate your company narrow and deep like a laser, rather than shallow and broad.

An excellent example of this is the company, BioGensis Group. Biogensis focuses on marketing but not marketing for everyone. Their laser beam is concentrated on the biotech industry. Narrow & deep always wins over broad and shallow.