Communication is one of the most underestimated skills a small business owner can have in his or her toolbox. And while it's assumed that everyone is able to communicate to some extent, small business owners who do it more effectively tend to be more likely to succeed.
Think about it. Communication is the common thread that runs through every part of your business -- pitching investors and getting capital, hiring and managing your team, promoting your products or services, networking, providing exceptional customer service, etc. If there is one skill we can all benefit from improving, it's communication.
Today's feature article looks at seven simple communication tactics that you probably already know about but may not be utilizing in your business. These tips are easy to implement, yet they can have a huge impact when it comes to effective communication.
7 Ways to Communicate More Effectively in Your Small Business
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Networking has so many benefits, especially for small business owners. One of the most powerful benefits is meeting potential clients by positioning yourself for referrals with colleagues. And networking doesn't just involve industry events.
Today's feature article lists five ways you can use networking to find new customers. There's no better time to get started than today, so read on for these networking tips.
How to Find New Clients Through Networking
As a small business owner, the thought of raising your rates may have you breaking out in a cold sweat. On one hand, you think it's time; but on the other, you are worried about losing customers. So what should you do?
Well, the first step is taking an objective look at your business, your products/services, the market, and your competition to see if a raise increase makes sense. The first featured article below provides six signs that it may be time to raise your rates.
Then, it comes time to make the change, without losing customers, of course! The second article will help you make the transition as smooth and painless as possible... for everyone.
- 6 Signs That It Is Time to Raise Your Rates
- How to Raise Your Small Business Rates without Losing Clients
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If you are in the process of starting a business, you have probably started looking for local resources that will guide you through the business registration process, and help you figure out what licenses and permits you need.
Today's feature article provides a shortcut for U.S. business owners looking for business registration and regulation information. It's organized by state and includes a direct link to each state-specific Small Business Administration page, as well as a link to each state's small business division.
Small Business Licenses, Permits and Regulations
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When it comes to bootstrapping, I love that there are so many possibilities in small business marketing and promotion. There are literally hundreds of ways to maximize a small budget by making smart marketing decisions.
In today's feature article, I outlined five techniques you can use to set the foundation for inexpensive marketing activities that will help you get the word out about your business, while saving money at the same time.
For even more bootstrapping tips, read: How to Bootstrap Your Small Business from the Ground Up.
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Burnout happens to all of us, especially when we're trying to accomplish a lot in a short period of time. And who isn't?
Often the solution is as simple as taking a break, but by that time, the damage has already been done. The trick is to take action now to head off any signs up burnout before it strikes. And while the process can be very specific to each person, and his or her personality and work preferences, there are certain things you can do to head off burnout right now.
Today's feature article shares eight tips for beating burnout and reducing stress in your small business.
8 Ways to Avoid Burnout in Your Small Business
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Bartering can be a good way to accomplish more while spending less, something most small business owners would like to do. But it's not right in every situation, and a bartering arrangement shouldn't be entered into without adequate research and planning.
Today's feature article provides an introduction to bartering, including some reasons small business owners do it, ideas on how to find bartering opportunities, and tips for bartering successfully.
Small Business Bartering 101
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While I am not completely paperless in my business, I would consider myself "paper limited." I have a fairly extensive digital filing system on my computer (and backed up to two servers) that allows me to drastically limit the amount of hard copy papers I have cluttering my office. Not only is having digital copies that I can access remotely necessary for when I travel, but the search function alone makes retrieving specific documents much less painful then shuffling through overstuffed file cabinets.
But going paperless (or paper limited) does come with its downfalls. The biggest for me is ensuring the security of my digital data. I take steps to protect my files, but it certainly takes time and foresight to do this effectively. And that's just one potential downfall.
If going paperless is something you're considering in your small business, today's feature article will walk you through some of the pros and cons so you can make an informed decision.
Should Your Small Business Go Paperless?
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Social media isn't for every small business owner, but there are certainly many who are benefitting from the communication and engagement that is happening constantly on various social media platforms.
If you have been dabbling on a social network or two, if you're brand new to social media, or even if you have a relatively established social media presence on one network but are ready to expand, today's feature article will give you some tips that will help you effectively integrate social media into your marketing strategy.
The Ultimate Guide to Using Social Media for Small Business
More Social Media Resources:
- 5 Tips for Getting Started with Twitter in Your Small Business
- 7 Ways to Use Pinterest in Your Small Business
- A Guide to Using Facebook for Business
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You know what you want to achieve. You know your goals should be SMART. You know you need to work really hard to get from Point A to Point B. If you want to make your hard work more likely to result in success, there are a few other things you should consider.
Today's feature article provides a short list of things you can do to set the stage for successful goal setting and achievement. Take a look and make sure you have created an environment conducive to goal setting success.
How to Set the Stage for Successful Goal Setting and Achievement
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